In November, 2010 Mike Negra and Ken Graham formed Negra - Graham Theatrical Advisors, LLC. ( Our aim is to provide a wide range of advisory services for emerging and existing theatres including architectural plan review, business plan and budget formulation, programming analysis, technical consulting and equipment procurement. Our services will save your theatre money and meet the owner’s objectives by focusing on attention to detail in all phases of the project.

Mike Negra

BA: University of Maryland, 1975. Major: Radio, TV & Film

State Theatre: 1999-2010: Founded: Served as President of the Non-Profit Board of Directors (2001-06), Executive Director(06-10) for the 571 seat Community Performing Arts Center. Duties included: All aspects of programming including contract negotiations, show budgets, artist relations, day of show management, Financial management including overall budgets, P&L, development, grant writing Community and Penn State University relations, Personnel management, and systems management. We presented over 500 events per year including national touring artists, independent film, local productions and rentals. Our budget for FY 09/10 was $1.5M.

Mike’s Video, Inc: 1984-2006: Founded: Corporate President, majority owner: We grew the video rental/Music software/TV & Appliance sales and service retail chain from one store in 1984 with sales of $180,000 to 6 stores and sales of $9M in 2000 and sold the chain in June, 2006. Responsibilities included inventory purchasing and control, marketing, banking relationships, PR, strategic planning, financials and personnel management.

Tour Management: 1976-1982: During this time frame I toured the United States and England as a Road Manager or Production Manager for various artists including Tim Curry, Geoff Muldaur, Scarlet Rivera, Yellow Magic Orchestra, Tuff Darts and Rupert Holmes. Responsibilities included day to day artist management, tour planning, money management, monitor mixing, and personnel management.

Concert Production: 1973-1975 While an undergraduate at the University of Maryland, I rose from stage crew to production manager to concert manager of all national touring artists concerts on campus. Venues ranged in size from 250 seat Student Union Theatre to 14,500 seat Cole Field House, with many sized venues in between. As concert manager, my duties included artist selection, contract negotiations, staffing, on site event management, budgeting, rider fulfillment, artist relations, marketing, and liaison with University of Maryland departments including accounting, physical plant and legal.

Over 150 artists were presented during my tenure included Elvis Presley, Rod Stewart, Frank Zappa, Stephen Stills, Santana, Joni Mitchell and the Kinks.

Ken Graham started as an actor/singer at Emerson College, Boston. He graduated with a major in directing and a minor in lighting design. While there, he worked for and with 15 of the 30 active theater companies as stage manager, technical director, lighting designer and director. He also helped create and re-locate several theater companies.

He toured North America and the world continuously from 1972 to 1995, first with Musical Theater and Jazz; then Rock & Roll and Country, interspersed with corporate events. Ken has had key roles in some of the largest live entertainment events such as the first US Festival in 1982, the Time Warner free concert for the youth of Russia “Monsters of Rock in Moscow” in 1991 and Woodstock ’94 and ’99.

He was Production Manager for such acts as the Eagles, the Rolling Stones and Don Henley. He has been lighting designer and/or director for David Bowie, Dan Fogelberg, Joe Walsh, Barry Manilow, Steve Miller, Billy Cobham and Weather Report amongst others. He was Director of Production and Design for the Judds and designed the sets and lighting for other acts as well.

He helped create and define the position of Site Coordinator working outdoor shows with the Rolling Stones, the Who, Michael Jackson, Eric Clapton, Elton John, David Bowie, and Sting. Ken has also worked as Staging Supervisor with MTV for several Video Music Awards & VH l’s DIVAS – Aretha at Radio City Music Hall and the first Five Divas in Las Vegas. He served as the Assistant Technical Supervisor for Disney/Buena Vista Pictures – “Pocahontas” Premier in NYC Central Park, as Production Manager for Infinity / Nissan Motor Corporation’s Dealer Announcement shows and Ken has been involved with the taping/television/filming of a number of major live events in the USA and abroad including Bob Dylan, David Bowie and the Rolling Stones.

Ken was the Site Manager and Operation Group member for Woodstock '94 as well as consulted on and became Project Director ‘pro-tem’ for Woodstock '99, on both dealing with design, budgets, vendors and Federal, State & local agencies. Then for five years he served as Vice President of New Development at Catskill Corners in Mt Tremper, NY (now Emerson Place), with responsibility for the overall operation of the 45 acre complex, design interface and overseeing construction - both new and restoration as the General Contractor and Owner's Rep. This included over 10 buildings of six retail shops, attractions (the World's Largest Kaleidoscope), staff housing, a laundry, three restaurants and two boutique hotels; the last being the 4 star, award winning Emerson Inn & Spa.

From the Fall of 2000 through 2003 Ken was the Project Director for the Draft Environmental Impact Statement for Crossroad Ventures currently proposed Belleayre Resort at Catskill Park with hotels and golf connected to a NY State Ski Center, coordinating with the owners, consultants, engineers, architects, Federal, State and local agencies.

During and since then he has site-coordinated the NFL Kickoff concerts in Times Square and Columbus Circle NYC, Washington DC, Miami Beach & Pittsburgh. He was a Production Manager for the Aruba Music Festival for several years. He has toured again as Production Manager for Simon & Garfunkel ‘04, Tom Petty and the Heartbreakers ’08 & '10 and John Fogerty '11. He continues to be Jimmy Buffett’s Site Coordinator.

He has been Production Coordinator/Designer for numerous commercial/PR events in Times Square NYC, Las Vegas and other cities for Yahoo, T-Mobile, Microsoft, LinkedIn, Sungevity and Paco Rabanne amongst others and was the Theatre Consultant for the restoration & operation of The State Theatre in State College, Pa. This led to the creation of Negra-Graham Theatrical Advisors (NGTA) - providing theatre owner's representation between the owners and their architects, general contractors and vendors.

Call Mike Negra at 814-883-8234 or email to discuss your project and discover
exactly what an Owners Representative such as Negra - Graham Theatrical Advisors can provide.