About  

Negra - Graham Theatrical Advisors can provide a wide range of advisory services for emerging and existing theatres including architectural plan review, theatrical equipment analysis and procurement, business plan and budget formulation, strategic planning, programming and more.

We advocate for theatres throughout project development with architects, consultants, construction managers and firms.

Mike Negra was the Board President of the 571 seat State Theatre in State College, PA for 5 years, followed by serving as the Executive Director of the theatre for 4 years. Responsibilities included creating and implementing the budget, programming over 500 events per year including artist negotiations, contract management, event budgeting, P&L’s, grant writing, development management including direct responsibility for government and large donors , overseeing staff, artist relations and board relations. He also served as the construction manager of the $5M renovation.

In addition, he was President of Mike’s Video, Inc., a retail business in State College and Blacksburg VA for over 22 years. Operating 6 locations and managing up to 125 employees provides a solid business background for any theatre review. Prior experience as a road manager and production manager for various touring artists dating back to 1973 rounds off Mike’s background.

Mike’s experience in business as well as serving on “both sides of the fence” in running a non-profit theatre can assist any theatre in any phase of their development, from initial planning to existing and operating theatres experiencing issues of any kind.

Ken Graham was the theatrical advisor to the State Theatre, assisting in the architectural plan review, stage design, problem solving, on site construction

review, theatrical equipment procurement, logistics, and more. His attention to detail and artist/audience appreciation and comfort have helped create an inviting atmosphere at the State Theatre and venues all around the world.

He was Production Manager for such acts as the Eagles, the Rolling Stones and Don Henley. He has been lighting designer and/or director for David Bowie, Dan Fogelberg, Barry Manilow, Steve Miller, Billy Cobham and Weather Report amongst others. He was Director of Production and Design for the Judds and designed the sets and lighting for other acts as well. He helped create and define the position of Site Coordinator working with the Rolling Stones, the Who, Michael Jackson, Eric Clapton, Elton John, David Bowie, and Sting. Ken has also worked as Staging Supervisor with MTV for several Video Music Awards & VH l’s DIVAS – Aretha at Radio City Music Hall and the first Five Divas in Las Vegas. He served as the Assistant Technical Supervisor for Disney/Buena Vista Pictures – “Pocahontas” Premier in NYC Central Park, as Production Manager for Infinity / Nissan Motor Corporation’s Dealer Announcement shows and has been involved with the taping/television/filming of a number of major live events in the USA and abroad including Bob Dylan, David Bowie and the Rolling Stones. Ken was the Site Manager and Operation Group member for Woodstock '94 as well as consulted on and became Project Director ‘pro-tem’ for Woodstock '99, both times dealing with design, budgets, staff, vendors and Federal, State & local agencies. For five years he served as Vice President of New Development at Catskill Corners (now Emerson Place), with responsibility for the overall operation of the 45 acre complex, design interface and overseeing construction - both new and restoration as the General Contractor and Owner's Rep. This included over 10 buildings of retail, attractions, restaurants and lodging; the last being the 4 star, award winning Emerson Inn & Spa.

Call Mike Negra at 814-883-8234 or email mnegra@verizon.net to discuss your project and discover
exactly what an Owners Representative such as Negra - Graham Theatrical Advisors can provide.